AXE Wants You to smell like YOU

Scents are one of the most powerful distinctions that shape how we perceive the world. A scent can bring back memories, help us to taste delicious food and can affect the way we feel. With so many important cues happening simultaneously, why is it that men don’t pay more attention to the way we smell? This idea is exactly what the good people at Unilever were thinking when they created AXE YOU™.

This 3-step system focuses on giving men the opportunity to express themselves, without having to worry about how they smell. AXE YOU™ wants you to be able to show your personality with confidence. It’s all about embracing what makes each of us unique!

The AXE YOU™ line-up was carefully crafted by iconic fragrance expert, Ann…